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Dedication Alert for Bicycle Memorial Billboard

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Dedication Alert for Bicycle Memorial Billboard

Post  Admin on Wed Mar 10, 2010 7:29 am

I don’t know how many serious bikers we have in the neighborhood, but if you are one you might want to attend this event. Regards, Don
On March 11th, from 11:00-11:30 am, Mayor Richard J. Berry will unveil the design for a bicycle safety awareness billboard in honor of Heather Reu, a bicyclist, wife, and mother of four who was killed on Albuquerque’s Westside last summer. Clear Channel Outdoor will host the press conference at their facility on 4115 Edith NW.
During the evening of June 22, 2009, while training on her bike on Paseo del Vulcan in preparation for a triathlon, Heather Reu was struck and killed by a motorist.

This tragedy, along with many others, underscores the need for investment in public awareness, roadway safety improvements and traffic safety enforcement.

Albuquerque citizens, businesses and the City have come together to launch “Easy To Miss”. This awareness campaign will heighten the motoring public’s attention for the need to use roadways safely. The billboard design and the website were donated by McKee Wallwork Cleveland. The billboard location was donated by Clear Channel Outdoor.
New Mexico residents are increasing their use of alternative transportation as a means of conserving energy, reducing pollution and improving their physical health, and the need for road safety awareness and education is imperative.

The ‘Easy to Miss’ billboard will post on Friday, March 12th. Once posted, the board can be viewed on your right, heading south on I-25 as you proceed on the flyover to I-40 west.

All cyclists are invited and encouraged to attend this press conference on March 11 at 11:00-11:30 am. If you have any questions, please contact Chuck Malagodi at 505-768-2453, or by email:

I look forward to seeing you all at the press conference and please don’t hesitate to spread the invite!

Tom Trowbridge
Bicycle, Pedestrian, Equestrian Coordinator
New Mexico Department of Transportation-NMDOT
1120 Cerrillos Rd
Santa Fe, New Mexico 87501
Fax: 505.827.3229

"Cycle tracks will abound in Utopia." --H.G. Wells


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